Run the floor. Show the work. Forecast next month.

TraceLoom did not begin in a sustainability consultancy or a Brussels working group. It began on a factory floor in Bangladesh, watching a 14-ounce indigo selvedge come off a Sulzer P7100 and a production manager hand-key a month of meter readings into a spreadsheet a buyer would never look at, because the buyer wanted a different spreadsheet, in a different format, by Friday.

We started by asking the mills what they would actually use. The answer, across thirty conversations in Bangladesh, India, Vietnam and Turkey, was the same in every accent: stop asking us to enter data we have already recorded somewhere else. So we built a system that reads what the mill already produces (meter feeds, ERP exports, utility bills, audit files) and turns it into the artefacts the mill needs to give a buyer. Predictions, verifications, a public profile.

TraceLoom is built for the operator, not the auditor. Brands and regulators read what the mill chooses to publish; the mill decides what's public, who can see it, and what's exported as a Digital Product Passport. The inversion is the point.